The SEAL is central to the user experience in email, and soon we’ll have it also for documents.
While the user experience and visual language of the main web site, the web verification app, and the add-ins have evolved substantially over the past 12 months, the SEAL itself has been largely the same. Given that we needed to implement this afresh for documents, there was now a window of opportunity to take another look.
Together with @boyan.tsolov I’ve embarked on a little journey, where we started from the idea of an actual physical seal in wax, as well as making it a little more abstract. Here are some drafts that Boyan had a friend of his put into graphics:
as well as trying to make things a little more abstract
Given this needs to work on documents, and survive printing out without getting too ugly, we decided to work a bit more in the direction of the abstract version, which ended up with this:
This is the version I then ended up with @giles.vincent to get his take on it. Which resulted in…
as well as
Which I am personally very happy with.
@claus.bressmer and myself feel, the “Vereign” in front of “Vereign Seal of Digital Original” is a tad too much. Which is why I’ve asked @zdravko to go with the second one for now. Very little text, to the point, reads immediately… in my book that is a big plus.
@giles.vincent however seems to feel it would be better to have more brand visibility here, beyond the checkmark and the border.
What do you think? Any strong feelings on the subject matter?
Now that we have seen this… should we consider to also update the visual seal for emails?
It could read “SEALED MESSAGE” on top and “CLICK OR SCAN TO VERIFY” on bottom.
If we feel we need more context / help we could do a small text underneath “To learn more about what SEALed messages, please visit URL” or similar.